Working on the creation of the Nekko Sushi brand was a fascinating and creativity-filled experience. This project was born from the passion of a chef inspired by Japanese cuisine, who decided to bring his dream to life with a small restaurant in the suburbs of Atlanta. The name 'Nekko,' which means root in Japanese, was chosen with deep significance: it represents the chef's connection to his passion from a young age. The word 'Nekko' in Japanese was harmoniously integrated into the logo, adding an authentic and personal touch.

The client's vision was clear: an innovative, elegant, and fun brand that could bring all his culinary ideas to life. Every element of the design, from the color palette to the typography, was selected to reflect the vibrant and creative identity of Nekko Sushi.