I thoroughly enjoyed working on the rebranding of Soul Coffee House. Located in Ecuador, the brand is embarking on a new phase that reflects the client's current vision and evolution. Initially focused on specialty coffee, the new identity of Soul expands to embrace its true essence: a space for personal growth. Soul Coffee House is not just a place for specialty coffee; it is a corner where the CEO's vision and effort translate into a space of female empowerment.

The redesign, marked by the colors white and black to convey confidence and seriousness, incorporates pink to add a feminine touch. Distinctive coffee elements were included to add personality to the brand. The carefully chosen Bold typography adds an element of strength and clarity to the brand.